Everything from product launches and holiday campaigns to privacy policies and positioning decks laddered back up to the brand's mission: to create human-driven innovations that defy barriers to make a better world for all.
Created the 2019 tagline and messaging architecture for the lines of businesses for use throughout the site, in-store, and beyond.
Refreshing the Careers page required loads of intense brand work to ensure that the employer brand conveyed the spirit of Samsung’s mission at every step.
I did my first Times Square ad(!) for International Women's Day 2022. Artwork by Barbara Malagoli.