retail strategy | merchandising | copywriting | illustration




thedonna @ gmail . com

Retail strategy is my bread and butter. It's also my jam. 

I cut my teeth as a merchant at Williams-Sonoma, worked in marketing at Benefit Cosmetics, and I've even had my own brick-and-mortar shop. Most recently, I was the buyer and social media manager for Heath Ceramics in San Francisco. From development to launch, it was my duty to see our fledgling products soar and I wore many different hats as a result. Social media strategist, copywriter, business development, event promoter, and product developer — they were me and I was them. 

After being in retail for over 15 years, I'm great at humanizing brands, engaging their audiences, and, as a result, driving sales. 

I recently relocated from San Francisco to Los Angeles and am currently available for freelance projects.